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SMALL TOWN OF CULTURAL TOURISM

文旅小镇


Dehui "oil and electricity hybrid" new urban complex, with a total construction area of 550000 square meters, will be installed into "Joy City" after the transformation and upgrading of the wholesale market, to create a city smart business district integrating wholesale, retail, cultural tourism and community functions. The project includes baobab square, Dehui Wanda Square, Wuyi Xingguang night market, Dehui Xiaole Mengchong paradise and other business formats, with 750 wholesale businesses, 450 retail customers, 100 industry business association communities, and 150000 member fans. It is the largest urban complex in Xinjiang and the second largest in the West.


In response to market changes, Dehui group innovated and transformed, and comprehensively implemented the development strategy of "link and coordination". Dehui center has transformed and upgraded to a new type of commercial and cultural city complex of "wholesale and retail + cultural and creative tourism (may day star night market, Mengchong paradise, Xinjiang Haowu Festival, HaoWu Castle) + community platform + digital technology". In 2018, the passenger flow reached 17.9 million, and in 2019, the passenger flow exceeded 20.46 million.



 
Dehui Center

The Dehui Center is the second generation of the ecological operation of the business travel cultural industry polished by the core of the Dehui Group. For 35 years, Dehui Center has been dedicated to empowering the growth of small and medium-sized enterprises and entrepreneurs. On the day of opening, the passenger flow exceeded 197,000, in 17.9 million in 2018, and in 20.46 million in 2019.
Partial floor plan of Dehui Center:

 
Dehui Baby Plaza

Dehui Baby Plaza is the largest professional maternal and child square in the western region. Bringing together rich formats of children's clothing, children's shoes, baby carriages, toys, pregnancy, infants, amusement, early education, pre-school education, school-age education, professional class education, specialty training, skill training, etc., successfully transformed from the traditional wholesale market to "wholesale group purchase, licensed genuine A new business model of "the same price for cats, one day delivery".
 
Dehui Wuyi Star Night Market

The newly launched "May Day Starlight Night Market" covers a total area of 6,000 square meters. It is a new landmark of the shopping mall food theme "punch" that integrates creative markets, good food in Xinjiang, authentic food, leisure and entertainment, and a leader in the night economy. . On the day of opening, the highest passenger flow was 160,000, and the opening was twice on the CCTV news network.
 
Dehui Xinjiang Goodies

In order to help the poverty alleviation of the industry in southern Xinjiang and the strategy of boosting tourism through tourism, Dehui builds the Xinjiang Goods Industry Chain of "Good Things Industry Incubation Center + Good Things Castle + International Logistics Park", professionally develops and operates "Xinjiang Good Things", and strives to build Xinjiang Good Things Create a brand.
 
Dehui Consumers Fun Meng Chong Paradise

The main theme of "Zoo Theme Reality + Interactive Experience" is the main theme of "Zhongming Lemeng Pet Paradise", which was created by Dehui's leading brand BOBOZOO and the national top-level IP Xiaole Lemeng Group. Nearly one hundred species, thousands of real animals in sea, land and air, living in ecological areas with different themes, can directly contact with tourists, interact at zero distance, face-to-face communication, and are deeply loved by consumers.



管理团队 MANAGEMENT TEAM
战略合作 STRATEGIC COOPERATION

裸心度假村

中国野奢度假项目头牌，被《时代周刊》列入中国必去的50个地方之一，零差评休闲度假圣地。成立于2007年，度假村隶属于裸心集团，坐落在浙江省莫干山，包含裸心谷、裸心堡、裸心帆等。度假村倡导与环境融为一体，在优雅中无拘无束地接近大自然，注重打造自然、可持续性、卓越客户服务的品牌特色，为人们打造返璞归真、充满愉悦体验的度假生活。荣获2018中国酒店星光奖，该奖项被誉为“中国酒店业奥斯卡”。

黑马漫画

是仅次于漫威、DC的第三大独立漫画公司，成立于1986年，拥有《变相怪杰》、《地狱男爵》、《300勇士》、《罪恶之城》、《泰山归来》、《铁血战士》、《异形》等逾300个IP版权。2018年，在原华特迪士尼大中华区主席、现任世像传媒主席张志忠的推动下，黑马漫画被世像传媒正式收购，成立黑马中国进行影视产品创作、漫画出版、IP授权、衍生消费品、实景娱乐等一系列的IP运营。不同于漫威，黑马中国率先以开发动物萌宠类、家庭类IP，探索主题旅游小镇线下实景娱乐等形式以更接地气开发路径让IP落地，推动其本土化和国际化运营。

仲量联行

与第一太平戴维斯、高力国际、世邦魏理仕、戴德梁行同为世界知名的五大房地产咨询机构。是唯一连续三年入选福布斯白金400强企业的房地产投资管理及服务公司。2019年《财富》500强排名189位。于1783年成立于英国伦敦，业务遍及全球80个国家，逾300个分公司，提供专业房地产服务遍及全国80多个城市。

领易咨询

专注商业文化旅游消费和特色小镇市场领域，业务涵盖商业地产开发策划、特色小镇开发建设咨询、旅游目的地开发建设咨询、旅游项目管理咨询、旅游产品研发咨询等多个门类。擅长整合多专业设计人员完成复杂的综合项目，对于文化旅游项目具有很强的原创能力。总经理邹毅是长三角文化创意产业金鼎奖和优秀领军人物奖获得者。

华美顾问

为酒店、酒店集团、酒店地产、全域旅游、特色小镇、幸福产业等项目提供全面的顾问咨询服务。经过十余年的积累和发展，华美顾问已经在顾问团队、专业技术、项目管理、案例积累、产品创新、品牌形象和市场覆盖等方面建立了国内领先的竞争优势，目前在中国400多个城市为1500多个项目提供各种咨询顾问服务。